how it works

To see how Anjuno works, click here.

the concept

Anjuno's goal is to make the music and book industries better for both fans and artists.

The way these industries are set up now, artists only receive a tiny percentage of what fans pay them. This doesn't make any sense. Fans are trying to pay the artists that they love, not a series of middlemen.

Anjuno is designed to fix this problem. Here the money fans pay goes straight to the artists.

why pick-your-price?

At Anjuno, we believe in the Law of Reciprocity - that people will pay you back for making their lives better. So if you make great art we think fans will support you, possibly even paying more than just .99 cents for your song or $15 for your book. Radiohead made $10 million when they tried it, so maybe you can too.

Pick-your-price also creates no barrier of entry to discovering new art. Someone might be afraid to pay $12 for your album or book at a store and not buy it. But on Anjuno, they can download it, find out how awesome it is, and then pay your back!

Plus, the pick-your-price payment system eliminates the need for piracy. Fans don't have to pay if they don't want to, but hopefully the pirates who were unwilling to pay $12 for a CD will be willing to pay a couple dollars on Anjuno.

It's a different economics model than we're used to, but with things like digital media that you can easily make infinite copies of (i.e. pirate), standard economics doesn't apply. We believe that artists will make more money using this model than they would selling standard CD's or having a fixed download price.

hey fans

Instead of pirating that new album because you don't feel like paying $15, pay $2 here on Anjuno. And since we don't take huge cuts of the profit like other distributors and publishers, the artist ends up making more from your small payment on Anjuno.

Maybe you love the album? Pay the full $15 and the band makes far more than they would've if you bought it on iTunes or Amazon. Why pay publishers when you're trying to pay the artists you love?

Don't be afraid to find new artists, you can always download something for free and come back to pay for it later.

the benefits

Anjuno makes it easier for artists to connect to their fans. When an artist posts a song or a book, it becomes immediately available to the entire Anjuno community. Artists no longer have to struggle to get their music heard, and fans no longer have to struggle to find new music.

protection

All media on Anjuno is protected under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported Licensce, so don't worry about your song being used for the next big tv commercial without your permission.